Communications and Public Relations Committee Report

  Events & Outreach

  • Attended Dalhousie University’s School of Information Management New Student Orientation Associations Display with Lou Duggan
    • Promoted APLA, The Partnership, and raised awareness of membership benefits
    • Raffled APLA swag

Website & Listserv

  • Added Games@theLibrary 2012 page and supporting promotional materials
  • Thorough review of content for currency and accuracy, updating contact information.
  • Post to News & Events and Advocacy blogs
  • Add/edit content as necessary
  • Post announcements, items of interest, etc. to listserv

Social Media

  • Twitter (@APLAcontact)
    • Opened Twitter account in March 2012
    • Post related news items, listserv announcements, etc. (daily posts)
Activity Sept. 18, 2012 April 3, 2013
# tweets posted 140 233
# followers 131 215
# following  156 228
  • Facebook Group
    • Post related news items and announcements (weekly posts)
    • Posts regularly get high views
Activity Sept. 18, 2012 April 3, 2013
# members 83 142
  • Provided Grace Dawson, APLA 2013 Promotions Convener, access to both social media accounts and News & Events blog to post information and announcements on behalf of the conference.
  • APLA Executive and other members also post.

Future Activities

  • Website and Social Media Accounts maintenance – ongoing.
  • Topical article/report on activities (for Bulletin) – May 2013.
  • Assist Marlo MacKay in organizing her APLA 2013 pre-conference session: "Media Training for Locally Sourced Libraries: proactive & reactive".
  • Develop communication strategy for increased website traffic and better use of social media as promotional tools.

Submitted by Leigh Gagnier, April 3, 2013.