Communications and Public Relations Committee Report
Events & Outreach
- Attended Dalhousie University’s School of Information Management New Student Orientation Associations Display with Lou Duggan
- Promoted APLA, The Partnership, and raised awareness of membership benefits
- Raffled APLA swag
Website & Listserv
- Added Games@theLibrary 2012 page and supporting promotional materials
- Thorough review of content for currency and accuracy, updating contact information.
- Post to News & Events and Advocacy blogs
- Add/edit content as necessary
- Post announcements, items of interest, etc. to listserv
Social Media
- Twitter (@APLAcontact)
- Opened Twitter account in March 2012
- Post related news items, listserv announcements, etc. (daily posts)
Activity | Sept. 18, 2012 | April 3, 2013 |
# tweets posted | 140 | 233 |
# followers | 131 | 215 |
# following | 156 | 228 |
- Facebook Group
- Post related news items and announcements (weekly posts)
- Posts regularly get high views
Activity | Sept. 18, 2012 | April 3, 2013 |
# members | 83 | 142 |
- Provided Grace Dawson, APLA 2013 Promotions Convener, access to both social media accounts and News & Events blog to post information and announcements on behalf of the conference.
- APLA Executive and other members also post.
Future Activities
- Website and Social Media Accounts maintenance – ongoing.
- Topical article/report on activities (for Bulletin) – May 2013.
- Assist Marlo MacKay in organizing her APLA 2013 pre-conference session: "Media Training for Locally Sourced Libraries: proactive & reactive".
- Develop communication strategy for increased website traffic and better use of social media as promotional tools.
Submitted by Leigh Gagnier, April 3, 2013.